Personify Announces Strategic Investment for Continued Growth

Vienna VA – Personify, Inc. (Personify), the leading provider of software solutions for the association and nonprofit markets today announced a strategic investment from Rubicon Technology Partners (Rubicon), a private equity firm investing in software and technology-enabled services companies. Rubicon has invested in Personify to accelerate the company’s growth at a strategic time in the history of the company. The announcement comes at the end of a year highlighted by the adoption of a new brand, the release of a highly acclaimed product and the highest independent customer satisfaction rating in the industry.

“In Rubicon, Personify has found a partner that will help the company to grow at an accelerated pace while preserving our commitment to customers, partners and the markets that have been responsible for our success from the start,” said Edi Dor, Chief Executive Officer. “Rubicon’s extensive software industry experience makes them an ideal partner as we realize our growth and expansion plans.”

Personify’s senior management team will be joined by software industry executive Eric Thurston, as President. Thurston brings extensive experience with growing software companies to Personify and will focus on managing re-investment into the operations of the business that will drive future growth of the company.

Personify remains the clear market leader focused on the association and nonprofit markets it has always served. Personify’s industry-leading product, Personify 360, continues to set the bar for association management software. Rubicon’s strategic investment has positioned the Company to accelerate the expansion of the product line allowing customers to derive more value from this mission critical solution.

About Personify
Personify delivers the software, consulting, interactive web solutions and cloud hosting solutions that help leading associations and other non-profit organizations optimize relationships to achieve sustainable success. Our solutions help your organization better understand, track and manage the individual interests, behaviors and transactions of constituents in order to enhance loyalty, increase engagement and grow revenues.

About Rubicon Technology Partners
Rubicon Technology Partners is a private equity firm that invests in enterprise software and technology-enabled services companies with proven products and talented management teams. Rubicon is a value-added investor that helps companies drive growth by leveraging the firm’s operating experience and modular process framework. For more information, visit www.rubicontp.com

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